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The average percent of readers reporting that they visited an advertiser’s website as a direct result of an iPad ad was almost twice as high as ads in print
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iPad Magazine Subscriptions Offer Advertisers Huge Opportunities
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iSuppli pegs 2010 iPad sales at 12.9 million units, up significantly from an initial “conservative” estimate of 7.1 million issued at the device’s initial launch in early April and on pace to capture an astounding 84% share of the tablet market for the year. Over the slightly longer term, the firm has pushed 2011 estimates from 14.4 million to 36.5 million and 2012 estimates from 20.1 million to 50.4 million.
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Findings suggest iPad users like to engage with ads and are more likely to click into an ad that has an interactive feature or video. Not only are they more receptive to advertising, they are more likely that other devices to take action or make a purchase.
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iPad Owners Spend An Hour Or More Reading A Single Magazine On The Device. Not only are they spending more time reading on their iPads but readers also are accessing digital magazine editions more often on the iPad than on computers.
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Most iPad Owners Click Ads, Buy Apps. Apple iPad users are more likely to engage with mobile advertising—and make a purchase from them—than other connected device users, a Nielsen study found.
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iPad Users’ Click-Through Rates On Video Ads Are Running Higher. Click-through rates on video ads shown to iPad users are much higher than similarly formatted ads shown to iPod Touch, iPhone or Android users according to new research released today by Rhythm New Media, a large mobile video ad network.
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The potential to reach millions of users who will actually respond to your advertising, the ability to create multimedia campaigns…… So why aren’t you advertising?
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